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Fortune 500 company

What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.

Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.