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	<title>ComMetrics &#187; Google groups</title>
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		<title>ComMetrics weekly review: White House to Google Groups</title>
		<link>http://commetrics.com/articles/2009-week-44/</link>
		<comments>http://commetrics.com/articles/2009-week-44/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 17:15:05 +0000</pubDate>
		<dc:creator>Urs E. Gattiker</dc:creator>
				<category><![CDATA[a analytics tools]]></category>
		<category><![CDATA[social media diary]]></category>
		<category><![CDATA[free Twitter tools]]></category>
		<category><![CDATA[Google groups]]></category>
		<category><![CDATA[hashtag inventor]]></category>
		<category><![CDATA[hashtag pioneer]]></category>
		<category><![CDATA[Internet anniversary]]></category>
		<category><![CDATA[Internet birthday]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[Obama open source]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[publicity stunt]]></category>
		<category><![CDATA[Tele2]]></category>
		<category><![CDATA[Twitter tool]]></category>
		<category><![CDATA[White House goes open source]]></category>

		<guid isPermaLink="false">http://commetrics.com/?p=5311</guid>
		<description><![CDATA[ComMetrics Week in Review: The Internet turns 40, Google Groups fails to live up to advertising for some, and the White House goes open source. Plus, free tools and more!]]></description>
			<content:encoded><![CDATA[<p></p>
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fcommetrics.com%252Farticles%252F2009-week-44%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22ComMetrics%20weekly%20review%3A%20White%20House%20to%20Google%20Groups%22%20%7D);"></div>
<p><a href="http://My.ComMetrics.com" target="_blank"><img style="font-size: 16px;vertical-align: baseline;background-color: transparent;float: left;padding: 0px;margin: 10px;border: 0px initial initial" src="http://www.cytrap.eu/files/Software/2009/image/2009-09-ComMetricsBlogImpact-crater.gif" border="1" alt="Image - logo of ComMetrics Footprint Index - start tracking your blog performance - use the standard - best practice" width="100" height="100" /></a>Every week we tweet about a lot of fascinating stuff, highlighting <strong>great content that is of interest to social media folks and corporate bloggers</strong>. The best way to keep track is by simply following us on Twitter. If you already follow too many people to keep track of, however, this weekly compilation provides you with our top tweets for the previous seven days.</p>
<p>Our <strong>top stories</strong> include how the <strong>White House switching its webpage to open source for security reasons</strong>, <strong>some interesting trends in Web 2.5/3.0</strong>, why <strong>Google Groups is not a success for users</strong>, and how <strong>luxury brands are failing social media 101</strong>. Plus, check out some <strong>free Twitter tools</strong>, to better manage your brand on social networks.</p>
<p>In case you missed the last six weeks’ best links:</p>
<p><strong><a title="ComMetrics week 38 - the best social media links you missed" href="http://commetrics.com/articles/2009-week-38/" target="_blank">Very useful links: Real Madrid to GM via Twitter</a></strong> for week 38.<br />
<a title="SEO experts’ top 5 secrets" href="http://commetrics.com/articles/2009-week-39/" target="_blank"><strong>Very useful links: Audi to Ecofootprint via PlayStation</strong></a> for week 39.<br />
<a title="top stories include Toyota’s Lexus issues major recall, Internet ad spending surpasses TV, the Public Relations Society of America (PRSA) shows us the way for social media benchmarking. " href="http://commetrics.com/articles/2009-week-40/" target="_blank"><strong>Very useful links: Toyota to Razorfish via PRSA</strong></a> for week 40.<br />
<a title="top stories include how 50 global brands use Twitter, why we should focus more on inbound than outbound marketing, and  how to make email marketing more conversational. Plus, check out some free tools, including recruiting secrets." href="http://commetrics.com/articles/2009-week-41/" target="_blank"><strong>Very useful links: FTC to marketing via Twitter</strong></a> for week 41.<br />
<a title="naked stories in Manchester, crowdslaving by Google and more..." href="http://commetrics.com/articles/2009-week-42/" target="_blank"><strong>Very useful links: Pepsi to iPhone via Google</strong></a> for week 42.<br />
<a title="What happened - GM and eBay stop collaboration, Barcamp, Windows 7 problems and more." href="http://commetrics.com/articles/2009-week-43/" target="_blank"><strong>Very interesting links: BarCamp to Morgan Stanley via eBay</strong></a> for week 43.<span id="more-5311"></span></p>
<p>Don&#8217;t miss the upcoming week! Sign up with your email right now to get it first:</p>
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<p><strong>Social Media Luxury Labels and Brands</strong><br />
#<strong><a title="Here’s some famous PR stunts gone bad - read them and take note!" href="http://www.taylorherring.com/blog/index.php/2009/10/when-publicity-stunts-go-wrong/" target="_blank">Tele2 publicity stunt: meteor strike backfires =&gt; Latvian gov&#8217;t not amused: sends in army and scientists</a></strong> &#8230;  #PR #PRadvice</p>
<p>#<strong>Luxury </strong><a title="100,000 Facebook followers might not make a sale BUT ..." href="http://http://commetrics.com/articles/engaging-for-reaching-30-year-olds-a-must/" target="_blank"><strong>brands seem to be failing with social media</strong>: your take?</a> =&gt; #fashion #couture #style</p>
<p><strong>Social Media FIRST to Move – TRENDWATCH</strong><br />
<strong>WHAT&#8217;S OUT?</strong> @jeresig&#8217;s states that <a title="any attempts at using it for a public discussion medium are completely futile." href="http://ejohn.org/blog/google-groups-is-dead/" target="_blank">Google Groups fail as public discussion forums</a> &#8211; too much spam &#8211; it still shines as a tool for private or restricted mailing list discussions, though  #trends2watch</p>
<p>Are you a <strong>US resident? Microsoft Windows 7</strong> engaging: <a title="bloggers are the new influencers - Microsoft is reaching out to them and wants to be associated with the in-crowd for Vancouver 2010" href="https://www.officewintergames.com/default.aspx" target="_blank">apply to become a #blogathlete for #Vancouver2010 #WinterOlympics &#8211; bloggers gain influence</a> #<strong>Olympics</strong> #TrendWatch</p>
<p>#trends2watch #hasthtag inventor: <strong>Do you know who invented the Twitter hashtag? Survey says: @Chrismessina was the one to pioneer # on Twitter</strong> #people2watch</p>
<p>@deborahdrake great case: <a title="Facebook can do wonders but stay personable" href="http://www.deborahdrake.com/Blog/2009/10/08/a-startup-success-story-and-facebook-played-an-active-role-2/" target="_blank">small biz </a><strong><a title="Facebook can do wonders but stay personable" href="http://www.deborahdrake.com/Blog/2009/10/08/a-startup-success-story-and-facebook-played-an-active-role-2/" target="_blank">using #Facebook smartly + what it takes to succeed</a> </strong>#trends2watch</p>
<p>Want proof that the C-suite is into social media? Here it is &#8230; BUT =&gt; CEOs showed a marked preference for a certain range of social networking sites: LinkedIn, Facebook, and Plaxo over Twitter or blogs in this US dataset #csuite2watch</p>
<p><strong>Metrics &#8211; trend analysis &#8211; more impact</strong><br />
Obsessed with Bounce Rates? <a title="if you link to great sources, if your visitors immediately find want they want, they will leave = higher bounce rates" href="http://webanalysis.blogspot.com/2009/10/all-that-bounces-is-not-bad.html" target="_blank"><strong>All that bounces is not bad, honest</strong></a>&#8230;  #metrics2watch #measure via@anilbatra</p>
<p>#history <strong>Internet 1969-10-29: first email from UCLA to SRI (Menlo Park)</strong> &#8211; I started using the Internet in 1986&#8230; how about you?</p>
<p>via @dkasrel &#8220;<strong>Everything that can be counted does not necessarily count. Everything that counts cannot necessarily be counted</strong>.&#8221; #Einstein #SM<br />
<strong><a title="For me it is about Content, Consistency and Courage." href="http://www.deborahdrake.com/Blog/2009/10/29/social-networking-then-and-now/" target="_blank">personal reflections about usefulness and need of time for using social networks smartly &#8211; be personable and much more</a></strong><span>, of course&#8230; Great stuff from Deborah Drake, thanks #tips2follow<br />
<strong>Social Media Web 3.0 &#8211; these tools can make your day</strong><br />
Useful tool to <a title="create a short map link for Bosco Gurin" href="http://xm.my/" target="_blank"><strong>create short map links for any location on Google Maps</strong></a><strong> </strong>and <a title="Bosco-Gurin, Switzerland - The chance to build some technology built on social interaction: My.ComMetrics.com at its best" href="http://xm.my/mqba" target="_blank">here comes the map and link you get for Twitter or Identi.ca</a> #tools2watch</span></p>
<p>#tools2watch &#8211; VERY USEFUL <a title="marketing for Twitter - first impressions count" href="http://www.twiback.com/en/" target="_blank">Twitter tool: <strong>rotate Twitter backgrounds </strong>and profile pictures</a> #tips2follow</p>
<p><strong>InfoSec &#8211; Privacy Watch, User Rights</strong><a href="http://Twitter.gattiker.name" target="_blank"><img style="font-size: 16px;vertical-align: baseline;background-color: transparent;float: right;padding: 0px;margin: 10px;border: 0px initial initial" src="http://www.cytrap.eu/files/ComMetrics/2009/image/SN/2009-10-31-Facebook-Twitter-logo.gif" border="1" alt="Image - Facebook and Twitter ==&gt; Connect with Urs E. Gattiker on Twitter" width="200" height="100" /></a><br />
From @InfoSec &#8211;  <a title="some things are obvious - others we need to be reminded of" href="http://www.readwriteweb.com/archives/how_to_avoid_malware_on_facebook_and_twitter_8_best_practices.php" target="_blank">How to Avoid Malware on Facebook and Twitter</a> =&gt; 8 best practices to follow #threats2watch #tips2follow.</p>
<p><strong><a title="switch to open source... why? Being open to public scrutiny is likely more secure, says the White House" href="http://www.itproportal.com/oss/news/article/2009/10/26/white-house-switches-open-source-cms-drupal/" target="_blank">White House Switches To Open Source</a></strong> CMS Drupal #trends2watdch #threats2watch &#8211; when will you switch to open source?</p>
<p><strong>What did we miss this week</strong>? Please add what you found that was of interest in a comment below. Thank you.</p>

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