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2012 trends: What makes a failure?

by Urs E. Gattiker on 2012/01/01 · 29 comments 9,177 views

in social media diary

3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.

Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.

Could Google+ fail in 2012?

by Urs E. Gattiker on 2011/12/11 · 45 comments 13,876 views

in social media diary

Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?

Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.