Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.
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Social Media Audit | measure for impact – ROI, KPI
CyTRAP BlogRank Benchmark Social Media with Urs
Who writes here?
Urs E. Gattiker is corporate Europe's leading social media metrics expert (click Google Scholar).
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
ROI: Manage bottom line
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Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
Do an audit – improve
With templates, checklists and tips you can use right away. Order your copy now!
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