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Josef Ackermann

Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]

Brand and reputation are two sides of the same coin and closely related. Nevertheless, they are not the same. I recommend a three-step approach to reputation management whereby you monitor, respond and optimize = leverage positive sides of your brand ==> to enhance your reputation online and offline.