Posts tagged as:

marketing buzz

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

Social media monitoring, social media strategy: And the winner is? Customer service often fails, and worse, white papers often fail to illuminate the real issues.

The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.

The KISS principle (Keep it simple, stupid) is needed to make an operating system or software work properly, including a great user interface and straightforward software code… but do either Microsoft or Google deliver? We tell you why both might fail the test.