Posts tagged as:

measurement

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]

Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.

Big data: The latest fad?

by Urs E. Gattiker on 2014/01/07 · 2 comments 15,056 views

in a analysis: gaining insights

Will big data transform business or how we do health care? It could but…

Money and fame can help create buzz, but going viral and selling product is the challenge to master.

Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line

Email is dead; long live email!

by Urs E. Gattiker on 2013/03/31 9,290 views

in a dos and don'ts,social media diary

Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?

You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!

How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.