Posts tagged as:

measuring blogging success

Better corporate blogging at a Fortune 500 company or an FT Global 500 is a constant challenge. Here we present you with another case study, this time about Swisscom’s enviornmental blog, a trail blazer for Europe’s telecom industry.

What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]