Posts tagged as:

media measurement

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Ubiquitous sharing: Real insight?

by Urs E. Gattiker on 2011/07/01 · 15 comments 12,935 views

in a dos and don'ts,d business failures

Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.

3 reasons non-fiction books get ignored

by Urs E. Gattiker on 2011/04/28 · 6 comments 9,005 views

in a dos and don'ts,social media diary

Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…

According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?

This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.

What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.

When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!

Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.