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How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.

Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?

They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]