Posts tagged as:

indicators

Big data: The latest fad?

by Urs E. Gattiker on 2014/01/07 · 2 comments 14,928 views

in a analysis: gaining insights

Will big data transform business or how we do health care? It could but…

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.

According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?

This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.

APIs and widgets are being part of the same strategy. Both are freeing up your content to propagate around the blogosphere or web. This helps spreading your message and/or functionality. This post explains how you can achieve this goal a bit smarter and faster. Almost everybody will tell you that if you wish to survive […]

It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]

If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:

1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.

2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.