Posts tagged as:

operating metrics

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.