History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
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by Urs E. Gattiker on 2011/08/24 · 16 comments 54,159 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
CyTRAP Labs is a company offering monitoring and tracking tools for analysis of corporate blogs that are used for comparing social media stats and metrics.
> We also help companies with:1. Developing a social media strategy
2. Implementing the strategy
3. Benchmarking: Social media audit
4. Process evaluation & improvement
CyTRAP BlogRank gives you a spot on view of your corporate blog’s performance (click URL)
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
CyTRAP Labs: Essential source for actionable metrics
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