Posts tagged as:

personal brand

Why social networking groups fail

by Urs E. Gattiker on 2010/03/10 · 42 comments 24,400 views

in e marketing 101 style matters

Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.