Posts tagged as:

public relations

Social media DOs and DON’Ts: 8 pivotal tips

by Urs E. Gattiker on 2010/07/21 · 71 comments 16,607 views

in a dos and don'ts

Skillfully interacting with and listening to customers is essential. These tips will help you reach a level of social media savvy that will boost results.

In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.

Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.

Recently, CEO video clips have become a new fad it seems for some CEOs. Not all video clips featuring c-level executives are must see fare on YouTube. For me the issue is: Does a video fail versus text when it comes to a CEO trying to explain to investors the corporation’s financial performance for last […]