Posts tagged as:

reputation management

ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.

We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?

Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).

Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).

Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).

History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.

Are you building your Twitter reputation?

by Urs E. Gattiker on 2011/08/17 · 13 comments 12,401 views

in c micro-blogging Twitter

Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.

Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…

Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure