Posts tagged as:

ROI

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

Big data: The latest fad?

by Urs E. Gattiker on 2014/01/07 · 2 comments 16,368 views

in a analysis: gaining insights

Will big data transform business or how we do health care? It could but…

Expert bloggers’ top 5 secrets

by Urs E. Gattiker on 2013/12/12 10,695 views

in a dos and don'ts,social media diary

Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.

Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?

What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.

When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?

Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.

What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.

Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!