Short link blogging coming your way this week: our top stories include Audi going PlayStation virtual, Google’s latest foray into the social media world – how to transfer control of the corporate website to Google – a feast for Internet trolls, and Microsoft blames Google Chrome for its IE browser’s security problems. Plus, check out some free tools, including SEO experts’ top 5 secrets.

In case you missed the last six weeks’ best links:

Very useful links: Trabant to Obama via Copenhagen for week 33.
Very useful links: UBS to Levi’s via CBS for week 34.
Very useful links: Microsoft vs. Facebook vs. SAP for week 35.
Very useful links: Data-theft to tweet-deaths via free tools for week 36.
Very useful links: NFL bans Twitter, now with adverts for week 37.
Very useful links: Real Madrid to GM via Twitter for week 38.

Not an email subscriber yet? Want the scoop first? Just leave your email address in the field below.

Social Media TOOLS and GUIDES that make a DIFFERENCE
VERY USEFUL => Wonder how to manage your RSS channels more effectively? 9 useful ways to read RSS feeds, including some unusual ones like using sticky notes, Thunderbird e-mail, etc.

VERY USEFUL =>Google has created a small landing page called Google Internet Stats by pulling together a bunch of statistics from across the web.

Social Media MARKETING BUZZ – Building Brand
#first2move => Automakers are like forum trolls – turn around and some leave Second Life, while Audi shouts ”First!” with virtual area in Sony’s PlayStation Home.

#first2move 2009-09-23 Wednesday – Google launched its SideWiki feature for Firefox and IE browsers – Chrome to follow soon.

Some suggest that the power is shifting from the corporate website to consumers. It remains to be seen if this will be the case BUT Internet trolls will love it for sure.

We just tried out SideWiki to see how it works. We got to one of our posts and it offered us the option to tweet, which we did.

VERY USEFUL => Popular on ComMetrics.com via Twitter => re-tweets happen more often, nice #metrics2watch #trends2watch

Social Media FIRST to Move – TRENDWATCH
VERY USEFUL => #metrics2watch  9 tested ways to get re-tweeted by @danzarrella, nice charts, graphs, amazing – but many questions remain, such as:

- which time zone is used to assign tweets to mornings or evenings – US, Europe, Asia?
- how did the study control for bit.ly’s popularity – Tweetdeck uses this URL shortener by default- of course Bit.ly will come out on top as the choice for URL shortening services when re-tweeting on Twitter,  considering Tweetdeck’s popularity.

=>  unless you control for these effects, it is impossible to generalize from these findings – as Statistics 101 taught us => unfortunately, these things are not explained in the article #trends2watch

P.S. – Social Science 101 teaches us that one cannot prove something the way this article claims to:  based on the findings we  can reject or fail to reject a hypothesis but not prove it.

Climate Change – Economic Crisis – White Papers
#carbonfootprint 2009 Global 500 Report charts world’s largest firms’ performance #metrics2watch

InfoSec
#threats2watch #privacywatch – Californians support a bill to restrict credit checks during the hiring process! #things2patch

#threats2watch NOT => Microsoft is trying to convince IE7 and IE8 users that Google Chrome Frame makes IE less secure… Seriously?! #threats2watch

Actionable Metrics: Standards, Testing and Trends
VERY USEFUL KPI experts’ top 5 secrets – things to watch out for, and no, it is not ROI, but… #tips2follow – hands-on!

VERY USEFUL => Top 5 SEO secrets to WordPress #tips2follow

VERY USEFUL = > Programmer’s best friend => top 15+ source code search engines #tools2watch

VERY USEFUL => Test your site’s crawl-ability by the search engines with the Search Engine Robot Simulator #tools2watch

That’s the way we saw things this week; now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!

Benchmarking requires setting objectives and measuring performance to see if one has surpassed it.

Here we propose five best practice steps to help you develop useful Key Performance Indicators (KPIs) that will result in actionable metrics for your social media activities.

Not a subscriber yet? Want the scoop first? Just leave your email address in the field below.

1. Ensure management understands the difference between operating and financial metrics.

As Anthony (Tony) Tjan put it in one of his recent posts:

“The financial ‘numbers’ ultimately represent the scorecard we care about, but they do not help us understand how to score.“

It is critical to understand what the most important drivers or operating metrics are when it comes success or failure. Accordingly, what contribution for achieving the company’s operating metrics, such as higher customer retention, will come from social media efforts, must be addressed.

Tip 1: Define, write down and agree on the operating metrics you want to use and stick with them.

2. Know your customers and derive everything, including social media activities, from that knowledge.

Companies produce their corporate magazine or place brand advertising in a daily to reach and communicate with the targeted audience. Improving a magazine’s or corporate blog’s reading attractiveness works even better if it:

a) provides information that helps customers do their work smarter, and
b) empowers readers to get more out of services they purchase from the company.

Tip 2: Choose a social media tool that at least 20 percent of your current and potential clients already use themselves (e.g., would they read blog content delivered by email and/or RSS feed) AND provide content that is perceived as useful and adding value.

3. Establish how a particular social media channel can drive cost reductions and/or new product/service uptake.

Every office building has air conditioning and nobody asks for ROI on this. Plus, ROI (Return on Investment) or ROE (Return on Engagement) are the wrong measures for social media.

ROI is the outcome, but we need to understand how social media efforts contribute to operating metrics. Hence, we must establish how the input – social media or corporate blogging – drives the desirable output, such as lowering marketing costs or improving customer satisfaction.

Tip 3: Make sure your operators are clearly tied to your social media efforts.

4. Focus on the 3 to 5 KPIs that represent the most important drivers of value creation for your social media activities.

We suggest that a few clearly defined KPIs are more likely to assure people paying attention, without getting too distracted from the real job at hand.

Most important, KPIs must fit your company’s needs, like custom-made loafers or black heels. Otherwise, who would want to wear or make use of them?

Tip 4: Assure KPI buy-ins from your stakeholders, including your team, superior(s) and possibly key clients and/or investors.

5. Establish a baseline and timeline.

A baseline is a measurement used as a point of comparison. In turn, it can be used to asses progress against the budget or set of other objectives, including KPIs.

So it is advisable to first collect data whenever one begins social media monitoring to see where you stand.
Benchmarking against your own past performance is the only completely relevant measure. Therefore, improvement over the course of several months is what really matters.

For this reason, we developed the ComMetrics Footprint, ComMetrics Health Check, and ComMetrics Resonance, which are each made up of several measures. These allow tracking from the baseline onwards, as well as benchmarking against the ComMetrics Blog Impact index.

Tip 5: Establish the baseline numbers and compare such as Q1 2008 with Q1 2009 in order to improve.

For example, if you focus on backlinks, have they increased over the last quarter? And what about Quarter 3 2008 compared to Quarter 3 2009, what kind of improvements are seen there?

Bottom line
Surely nobody tries to quantify the ROI of air conditioning. Having it when outside temperatures reach 35 degrees Celsius helps office productivity, making it a mediating factor for, though NOT a cause of, ROI. Similar reasoning applies for social media measurement.

Above we outlined five tips that should help in developing KPIs that make sense to your company’s decision-makers and, most importantly, provide social media monitoring that helps your company improve.

More resources on KPI and benchmarking:

- Beth Kanter: Riffing on David Armano’s Listen, Learn, and Adapt: Need Your Organization’s Adaption Stories!
- Vijay Rayapati: Why social media ROI is the most over debated & misunderstood topic?
- Olivier Blanchard: Basics of social media ROI slide presentation.
- Mikey Ames The Hermit: Alumni Association Twitter Use – Baseline Comparisons.
- Beth Kanter: What’s Your Social Media Baseline?
- ComMetrics: Social media analytics and KPIs: From simple to refined.

Looking for telework as a techie? Join our virtual team NOW!

Now, it’s your turn.  What are some of your organization’s metrics, analytics and measurement stories for blogs?

Short link blogging coming your way this week: our top stories include the NFL – Monday Night Football – trying to control, if not outlaw, tweets by players – George Orwell calling, Facebook’s threat to personal friendships, Twitter finally seeing the writing on the wall – getting ready to generate badly needed revenue, how Google’s behavior-based advertising changes your search results and yet another Windows 7 vulnerability to worry about.

In case you missed the last six weeks’ best links:

Very useful links: Nikon to Wii via Yahoo! for week 31.
Very useful links: Friendfeed to Berlusconi for week 32.
Very useful links: Trabant to Obama via Copenhagen for week 33.
Very useful links: UBS to Levi’s via CBS for week 34.
Very useful links: Microsoft vs. Facebook vs. SAP for week 35.
Very useful links: Data-theft to tweet-deaths via free tools for week 36.

Not a subscriber yet? Want the scoop first? Just leave your email address in the field below.

Social Media TOOLS and GUIDES that make a DIFFERENCE
VERY USEFUL #trends2watch => USA => 45 percent of employers use social media 4 screening job applicants | 35 percent have rejected candidate based on SM background

Economic CRISIS AND POLICY Research
#metrics2watch => Education is important – according to OECD - BUT measuring its effects according to money spent on education and people attending university is a bit hard to follow – see WEF World Competitiveness Report 2009-2010 ==> youth unemployment rates would be a better KPI to benchmark nations success regarding educational spending and policy – get the inside scoop including WEF report, OECD Excel spreadsheet and youth unemployment trend #bettergovernance

Social Media BEST PRACTICE
#trends2watch => Why Facebook ruins real friendships…  #trends2watch #tips2follow

VERY USEFUL freemium: deciding what is free and what costs – easy to add features – difficult to remove #tips2follow

Social Media MARKETING BUZZ
Why Social Media Marketing is Essential

VERY USEFUL => Popular on commetrics.com via Twitter => re-tweets happen more often, nice #metrics2watch #trends2watch

Social Media FIRST to Move – TRENDWATCH
#first2move – Google personalises AdWords = interest-based behavioral targeted advertising for search results #trends2watch

#SMfailure USA => NFL wants to ban tweeting before during after games – honest => Orwell’s Big Brother returns or just plain stupid?

#trends2watch Twitter, the two-year-old venture capital-backed company that lets people send 140-character messages, is ramping up efforts to monetize its success in the quest for revenue.

2009-09-10 Thursday, it revised its Terms of Service to specify that it may run advertising, thereby keeping its options open.

“The services may include advertisements, which may be targeted to the content or information on the services, queries made through the services, or other information,” the terms read.

“The types and extent of advertising by Twitter on the services are subject to change.”

“In consideration for Twitter granting you access to and use of the services, you agree that Twitter and its third-party providers and partners may place such advertising on the services….”

InfoSec
#threats2watch advisory for a zero-day vulnerability in the SMB2 (Server Message Block 2) service that ships with newer versions of Windows; specifically, Windows Vista, Windows 7, and Server 2008. Advisory contains a Proof-of-Concept (PoC) exploit for the flaw.

Actionable Metrics: Standards, Testing and Trends
Best business model: Free to use, pay to play – when will venture capitalists pull the plug on Twitter?

2009 Social Media Calendar – Upcoming Conferences of Interest

• September 14 – 17 ==> Chicago, USA – Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.
• September 29 – October 2 ==> Ottawa, CANADA – Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.
• September 29 – October 2 ==> Washington, USA – Social Media for Healthcare: How to use the latest web 2.0 technologies to engage your community, improve quality of service and build your reputation.
• September 30 – October 1 ==> Washington, USA – Rethinking Corporate Communications 2009 Conference.
• October 28 – 29 ==> Atlanta, USA – The eMarketing Association (eMA) – eM9-ATLANTA eMarketing Conference: Forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing.
• November 7 – 10 ==> San Diego, USA – Public Relations Society of America (PRSA) 2009 International Conference: Delivering Value.

What is happening in your neck of the woods? Please share your conference dates by leaving a comment below or sending us an email.

That’s the way we saw things this week; now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!

Short link blogging coming your way this week – our top stories include Amazon’s Elastic Computer Cloud or EC2 vulnerability to hacking, 34 free social media tools, Microsoft and Bing’s imminent release of a new, joint feature and how the media shift shows why BBC, AOL and the Guardian are becoming increasingly dependent on social networks like Facebook, Xing and Bebo to get traffic (view chart) and how Twitter may be named in a lawsuit after a driver’s tweeting caused freeway carnage.

In case you missed the last six weeks’ best links:

Very useful links: White House to Adobe for week 30.
Very useful links: Nikon to Wii via Yahoo! for week 31.
Very useful links: Friendfeed to Berlusconi for week 32.
Very useful links: Trabant to Obama via Copenhagen for week 33.
Very useful links: UBS to Levi’s via CBS for week 34.
Very useful links: Microsoft vs. Facebook vs. SAP for week 35.

Not a subscriber yet? Want the scoop first? Just leave your email address in the field below.

Social Media TOOLS and GUIDES that make a DIFFERENCE
VERY USEFUL #tools2watch – Social media monitoring wiki – lists 34 free and 60 commercial tools for social media analytics – great help for monitoring your brand.

VERY USEFUL Look who follows NoFollow links - test finds that both Yahoo & Google follow the NoFollow links #metrics2watch

#tools2watch – Bing will soon release the new feature “Bing and Ping”, a means to share your search results with friends – you can preview by becoming a fan of Bing on Facebook – that nets you an invite to the pre-party.

Sentiment analysis for online content: Honest? What the benchmarks show: failure. #trends2watch

Sentiment analysis – human scaling #tools2watch

Economic CRISIS AND POLICY Research

Best quality tea prices rose by 36 percent since January, almost twice the 2005 price (see graphic at left) #trends2watch

Discussing Doha – Europe provides $2 a day per cow in farming subsidies – in India 70 percent of population live on less than $2 a day #bettergovernance

VERY USEFUL #things2read OECD’s new report on the well-being of children worldwide

Social Media BEST PRACTICE
Best business model: Free to use, pay to play – when will venture capitalists pull the plug on Twitter? #bettergovernance #trends2watch

VERY USEFUL – Why following the product development diagram could result in failure for your start-up #things2read

Study raises DOUBTS: opt-in Internet surveys’ validity may not hold up against paper-and-pencil and telephone surveys – find the summary and the full paper here.

Social Media MARKETING BUZZ
VERY USEFUL => Popular on commetrics.com via Twitter => re-tweets happen more often, nice #metrics2watch #trends2watch

Social Media FIRST to Move – TRENDWATCH
#first2move – North Carolina Department of Transportation providing traffic reports via Twitter: what about risk management - micro-blogging causing accidents by drivers reading tweets while driving?. Traffic reports for motorists and ferry passengers by region or interstate highway. #trends2watch

InfoSec
#threats2watch  RISK MGMT: Stealing data from Amazon’s Elastic Computer Cloud (EC2). Research reports way to attack the cloud using side-channel. (300.5 KiB, pdf)
Amazon not ready to talk about this threat this week, but this is a systemic risk that cannot be ignored by Google, Microsoft or Amazon, since all three offer these cloud services, nor by clients depending on these providers – what if your application is hacked this way? #trends2watch

Actionable Metrics: Standards, Testing and Trends
Best business model: Free to use, pay to play – when will venture capitalists pull the plug on Twitter?

VERY USEFUL social media ROI 67 slides #things2read http://bit.ly/8VDWI BUT operating metrics are more important than ROI….

#trends2watch social network sites bringing much  traffic to media sites such as BBC, the Guardian, AOL News (see graphic below).

2009 Social Media Calendar – Upcoming Conferences of Interest

• September 14 – 17 ==> Chicago, USA - Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.

• September 29 – October 2 ==> Ottawa, CANADA - Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.
• September 29 – October 2 ==> Washington, USA – Social Media for Healthcare: How to use the latest web 2.0 technologies to engage your community, improve quality of service and build your reputation.
• September 30 – October 1 ==> Washington, USA - Rethinking Corporate Communications 2009 Conference.
• October 28 – 29 ==> Atlanta, USA – The eMarketing Association (eMA) – eM9-ATLANTA eMarketing Conference: Forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing.
• November 7 – 10 ==> San Diego, USA - Public Relations Society of America (PRSA) 2009 International Conference: Delivering Value.

What is happening in your neck of the woods? Please share your conference dates by leaving a comment below or sending us an email.

That’s the way we saw things this week; now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!

2010-06-01 – Update – new tools – heated discussion – see bottom of this post.

Recently a customer asked why we have not yet included sentiment analysis in My.ComMetrics.com. Yes, the customer was fully aware that sentiment analysis (also called opinion mining and sometimes semantic analysis) involves classifying text using natural language processing, computational linguistics and text analysis to reveal the sentiment (e.g., positive, neutral or negative) of a particular text.

Recently I came across this statement by Nathan Gilliatt:

“This NY Times article doesn’t include “brand monitoring,” “listening,” or “social media analysis” as it focuses on “sentiment analysis,” but they’re all more or less the same thing.“

Gilliatt puts the finger on a sore issue that indicates how critical it is that we DEFINE sentiment analysis (see above) and then test not only the reliability, but the validity of the results.

Is it reliable?
Reliability means getting the same results for the same text analysis regardless of how often the test is run. According to this criteria, the Financial Times’ Newssift service is strong. It lists the two articles in the Financial Times mentioning ComMetrics (see image below). Repeating the string of keywords with other terms such as social media measurement or social media tracking resulted in the same articles appearing on a larger list.

Sentiment analysis is it reliable – probably is … but being reliable while measuring the wrong stuff cannot be the answer as we explain below.

Is it valid?
That all depends how you define the term validity and which sentiment analysis software one uses.

Using the keyword ‘ComMetrics’, the data served by the Newssift tool revealed:

- one neutral article
- one positive article, and
- one article that has nothing to do with ComMetrics, but is still positive.

But can these findings be interpreted as valid? The article classified as neutral raised some important questions and explained how certain blogging challenges could be successfully resolved. How this sentiment would suggest neutrality while brand monitoring is a bit difficult to understand. Further, the last article listed in the image above has absolutely no relationship with ComMetrics. Accordingly, its appearance in the user’s results list is an error.

In conclusion, 33 percent of search results were correctly identified and classified, regardless of what keywords were used.

What about Twitter?
Various sentiment analysis software is available for Twitter. For instance, the image to the right is from Twendz, which provides new visitors with a hyped-up description of itself. Unfortunately, its analysis is neither well-described nor are the findings coherent.

A similar software called Tweetfeel fails to work for small brands and does not even bring up all tweets for the biggest brands out there. Hence, we could not really test it.

Twitrratr is another one of these tools, but it stopped tracking some of our brands in late 2008. Maybe the system was put into hibernation?

Worse, it is nearly impossible to figure out what criteria are used by any of the applications to decide whether a tweet is positive, neutral or negative.

How such tools and their findings should “…take the pulse of Twitter users about particular topics…”, as the NY Times article claims, suggests that the journalists did not take the time to take these tools for a test-drive. This kind of ’investigative’ reporting will not help reestablish the value of content.

In short, the sentiment analysis tools we were able to quickly test and review for Twitter seem reliable, but they do not pass the validity hurdle (i.e. they do not measure what they are supposed to measure).

More posts about Twitter from this blog

Bottom line
Sentiment analysis is an important, but very hard to master, science and it is still in its infancy. While it can be quite accurate (reliability => maybe high => 80 percent or higher), it does not necessarily make the data valid or useful for making strategic decisions grounded in effective brand monitoring.

Finally, when it comes to languages, things get way more complex than simple tweet or text analysis, making success an ever more elusive concept for sentiment analysis, as illustrated below:

- cultural differences:
When Americans say ‘quite’, they mean ‘very’, and ‘interesting’ implies they want to hear more. In England, ‘quite’ means ‘not at all’ ‘interesting’ equals ‘I can’t think of anything nice to say’, and calling something ‘quite interesting’ indicates the speaker is desperately searching for the nearest exit.
-  positive versus negative meaning: sinful isn’t always sinfully good chocolate

The above is nicely illustrated by a comment I recently emailed regarding a story about buskers working in the London Underground.

The ’busker’ emailed back saying something like: “… you make some interesting and very true observations…” Depending on where the busker makes her home (e.g., United States versus Great Britain), this sentiment can be interpreted in many different ways.

Takeaway: All of the sentiment analysis programs I have tested – not all were mentioned in this blog post – are seriously challenged when it comes to coping with the intricacies of language. Reliability is an important factor but if a tool does not meet validity requirements, I don’t want to use it for brand monitoring or social media tracking.

Your turn: Did we miss something? If you know of any tool that works better magic than those we looked at, please give us a shout. What is your experience with, and opinion of, sentiment analysis?

More resources about social media marketing and the c-suite:

2010-06-01 – Update – discussions about new tools and validity concerns on Xing SM Monitoring group

Short link blogging coming your way this week – our top stories are Microsoft curtailing your freedom, Facebook being forced to improve user-privacy by the Canadians and Putin’s economic policies causing trouble for many… while App Store’s ascent stirs backlash in the Valley and how an Iraqi geologist helped his adopted country Norway to cope smartly with the discovery of oil.

In case you missed the last six weeks’ best links:

Very useful links: Facebook to Morgan Stanley for week 29.
Very useful links: White House to Adobe for week 30.
Very useful links: Nikon to Wii via Yahoo! for week 31.
Very useful links: Friendfeed to Berlusconi for week 32.
Very useful links: Trabant to Obama via Copenhagen for week 33.
Very useful links: UBS to Levi’s via CBS for week 34.

Not a subscriber yet – want the scoop first, please just  leave your e-mail address in the field below.

Social Media TOOLS and GUIDES that make a DIFFERENCE
VERY USEFUL #tools2watch social media search engines tracking social media mentions, see list of search engine options.

VERY USEFUL #things2read => Top 10 social media questions ad agency clients are asking (pdf file, 26 pages) #tips2follow

Economic CRISIS AND POLICY
US cash-for-clunkers scheme ended 2009-08-24 – lasted barely a month even after funding boosted to $3 billion from original 1 billion, BUT this flash in the pan wasted taxpayer funds – car sales expected to drop Sept. (see graphic at left) #metrics2watch #bettergovernance
Remember: The average US subsidy for Cash for Clunkers is $4206 BUT saving 9.6 miles per gallon AND payback period 7.6 years – what about energy used to scrap those clunkers? Spare parts cannot be recycled – does this make sense? #carbonfootprint

SMEs provide 75 percent of the jobs to China’s urban workforce - that number is now shrinking for the first time in 30 years – stimulus program is focusing on infrastructure instead  (see graphic at left) #metrics2watch #bettergovernance #carbonfootprint

VERY USUEFUL #things2read Iraqi who saved Norway from oil while making a fortune for society #bettergovernance => pushed the government to increase extraction rates ’squeezing the last drop out’ -  the culture of pursuing the ‘last drop‘ brought greater benefits than just money pouring in…

Social Media TOOLS and GUIDES, Best practice
Best business model: Free to use, pay to play – when will venture capitalists pull the plug on Twitter? #bettergovernance #trends2watch

VERY USEFUL – Why following the product development diagram could result in failure for your start-up #things2read

Social Media MARKETING BUZZ
#trends2watch Social Media Revolution by Socialnomics… MARKETING 101… Not exactly but NICE video…  social media for you – some hype, some facts but interesting.

#first2move Apple’s App Store launched 2008-07-10, more than 10m downlodads on first weekend, 1.5bn (65,000) applications dowwnloaded (available) to date, more than 100,000 developers building applications, available in 77 countries – developers and market regulators are keeping a wary eye on Apple’s growing influence #trends2watch

InfoSec
Less than 2 months until Windows 7 OS release – Free Software Foundation highlights the 7 Deadly Sins, Windows-style #things2patch #bugs2fix #threats2watch

Thank you to the Privacy Commissioner of Canada and her crew => forcing #Facebook to change privacy practices + policies to comply with Canadian laws – we all benefit #threats2watch #bettergovernance

Actionable Metrics and Standards – Best Practice
#crisis Legal reform & curtailing corruption ever tougher with minor officials grabbing assets – Medvedomics requires a jump start or Russians and those dependent on the country’s energy will suffer #bettergovernance  (see graphic below).

#things2read Make sure social media metrics are meaningful #metrics2watch

#ethics2watch SAP caught infringing on 5 of Versata Software’s patents – verdict of patent lawsuit forces SAP to pay $139 million in damages questionable business ethics for sure #bettergovernance

That’s the way we saw things this week; now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!