Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
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Social Media Audit | measure for impact – ROI, KPI
CyTRAP BlogRank Benchmark Social Media with Urs
Who writes here?
Urs E. Gattiker is corporate Europe's leading social media metrics expert (click Google Scholar).
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
ROI: Manage bottom line
Case studies, tips and tools you can use. Pre-order now and save 25% and shipping!
Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
Do an audit – improve
With templates, checklists and tips you can use right away. Order your copy now!
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