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The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.

Of libraries, doctorates and Web 2.0

by Urs E. Gattiker on 2009/11/26 · 15 comments 11,284 views

in a analytics taking action

Research behavior of UK doctoral students born 1982 – 1994 was investigated, but methodological concerns overshadow interesting Web 2.0 findings.

Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.

ComMetrics weekly review: Friendfeed to Berlusconi

by Urs E. Gattiker on 2009/08/09 · 13 comments 9,405 views

in social media diary

ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Oscar Grübel avoids using social media to save UBS while Silvio Berlusconi has more pictures taken of his sexual escapades to bolster his image? The mind boggles.

Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.

ComMetrics weekly review: Nikon to Wii via Yahoo!

by Urs E. Gattiker on 2009/08/02 · 14 comments 13,113 views

in social media diary

ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Yahoo! is getting into bed with Microsoft? Meanwhile, researchers reveal Google Android and Windows Mobile smartphones, as well as iPhones, can be hacked. Oh goody.

How cloud computing affects your digital data rights… Considering Amazon’s thoughtless decision to delete unauthorized copies of a George Orwell classic from its customers’ Kindles, caution is desperately required.

ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.

ComMetrics weekly review: Facebook to Morgan Stanley

by Urs E. Gattiker on 2009/07/19 · 8 comments 9,233 views

in social media diary

ComMetrics Week in Review – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.

ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.