You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
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by Urs E. Gattiker on 2013/03/17 17,132 views
You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
Tagged as: beer consumption, best practice, big data, car insurance premiums, data mining, discrimination, Facebook, measurement, privacy, recruitment, research paper, social media use., statistical term, user rights
CyTRAP Labs is a company offering monitoring and tracking tools for analysis of corporate blogs that are used for comparing social media stats and metrics.
> We also help companies with:1. Developing a social media strategy
2. Implementing the strategy
3. Benchmarking: Social media audit
4. Process evaluation & improvement
CyTRAP BlogRank gives you a spot on view of your corporate blog’s performance (click URL)
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
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