Posts tagged as:

strategy

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?

What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.

When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?

Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.

What satisfies your customer?

by Urs E. Gattiker on 2012/01/15 · 35 comments 12,012 views

in a dos and don'ts,social media diary

Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.