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Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.

Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.

What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.