Posts tagged as:

Twitter monitoring

Are you building your Twitter reputation?

by Urs E. Gattiker on 2011/08/17 · 13 comments 12,666 views

in c micro-blogging Twitter

Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.

Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool

8 guidelines for fostering social media engagement

by Urs E. Gattiker on 2010/10/27 · 21 comments 20,310 views

in a analytics smarter & actionable KPIs,a dos and don'ts

Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure

Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring

4 tips for crisis communication with social media marketing

by Urs E. Gattiker on 2010/10/20 · 26 comments 18,382 views

in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter

Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…

Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring

4 ways to foster dialogue with corporate blogs

by Urs E. Gattiker on 2010/10/06 · 21 comments 75,134 views

in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging

Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.

Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring

ComMetrics weekly review: Social media marketing and monitoring

by Urs E. Gattiker on 2010/09/20 · 20 comments 7,995 views

in social media diary

Social media monitoring, social media strategy: And the winner is? Search: Bing; online news: PEW report; advertising: Google; social media metrics: pageviews…

Tagged as: benchmark test, luxury branding, social media marketing, social media monitoring, social media monitoring tools, Twitter monitoring, viral marketing, word of mouth marketing