Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Posts tagged as:
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by Urs E. Gattiker on 2012/09/04 · 14 comments 10,795 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
CyTRAP Labs is a company offering monitoring and tracking tools for analysis of corporate blogs that are used for comparing social media stats and metrics.
> We also help companies with:1. Developing a social media strategy
2. Implementing the strategy
3. Benchmarking: Social media audit
4. Process evaluation & improvement
CyTRAP BlogRank gives you a spot on view of your corporate blog’s performance (click URL)
With two decades of application inside blue chips and FT Global 500s, his pioneering work in the field of corporate blog benchmarking and the social media audit (see his books) are now a recognized gold standard.
He is known for a high energy style that combines humor, street smarts, and board room wisdom. Read more...
Social Media Audit: Help Your Bottom Line (Elsevier BWL/Mgmt) - 2014 - Autor: Urs E. Gattiker, PhD
CyTRAP Labs: Essential source for actionable metrics
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