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World Cup

Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.

Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.

ComMetrics weekly review: FIFA advertising sputters

by Urs E. Gattiker on 2010/06/14 · 14 comments 11,519 views

in social media diary

Our summary of who we met in social media space, metrics trends and marketing buzz: FIFA tries social media, Adidas gets less bang for their buck than Nike, and more.