ComMetrics weekly review: Google Me teams up with Louis Vuitton

by Urs E. Gattiker on 2010/08/23 · 221 comments 20,550 views

in social media diary

This week’s social media DOs and DON’Ts: Social media measurement, marketing buzz tidbits, tools and other happenings we came across while surfing the internet, blogging and posting on Facebook, Identi.ca, Naijapulse or Twitter.

Our focus includes Google Android taking over Apple’s iOS, how Tod’s took a page from Louis Vuitton and improved on it, and after Google Street View’s nightmare in the making, Google drones come to the rescue, and other heavyweight brands’ trials and tribulations.

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So here come the highs, lows and oddities I discovered through my various social media channels.

    Monday

Image - graphic - Google's Android mobiles overtake global iPhone sales to end-users in the second quarter of 2010.In January 2010, Google Android tried to gain market share while Apple pushed up its revenue stream with the help of iPhone, specifically by hooking its users with iOS, which increases its revenue share from telecom service providers:

However, the reality is that Google’s Android mobiles are marching ahead and had already overtaken global iPhone sales by the end of the second quarter of 2010.

This growth comes largely at the expense of Nokia and RIM (Research In Motion, the makers of BlackBerry) and has provided a boost to struggling handset makers like Motorola and Sony Ericsson.

Image - graphic - Android's global share of the smartphone market has leaped from 1.8 percent a year ago to 17.2 percent in the second quarter of 2010 - January 2010 estimates predicted 18 percent by the end of 2012!Nevertheless, while Google’s Android operating system is free, it makes it harder for device makers to differentiate their products.

2010-08-12 Oracle filed a lawsuit in federal court in San Francisco alleging that Google violated copyright with the Android mobile phone platform and infringed on Oracle’s intellectual property pertaining to Java. Google has vowed to fight the suit.

Some experts suggest that Oracle’s lawsuit against Google highlights the internet company’s relatively weak patent portfolio. Had Google had a portfolio equivalent to Oracle’s, they would certainly have agreed to a broad cross-licensing deal, which is generally the case between technology companies with extensive patent rights.

    Tuesday

Once upon a time, Google unsuccessfully tried to leverage its 180 million Gmail users to launch Google Buzz.

While Google Buzz is a smart attempt to integrate Twitter with Facebook’s commenting and ‘like’ system, it has yet to work well with Google Search and the buzz has pretty much died.

Then we had Google Wave, another example of a me-too product by Google, offered with somewhat limited fanfare. Apparently, Google has decided it failed and will be closing down the service by December 2010.

Still, Gmail and Google Talk, as well as Google’s Android smartphone operating system are stellar successes. These applications and services have helped Google remain the number one search engine in most markets.

For instance, Google is served up most search advertising and hauled in US$23.5 billion (Correction – see comments, this number should be billion, of course not as it million as recorded) last year, while Facebook is expected to make between US$1 and US$2 billion in 2010.

2010-08-12 Google bought Jambool, a company that runs virtual currency systems for social games, including those on Facebook. Also this month, Google took over Slide, a major developer of Facebook applications. It had previously invested US$100 million in Zynga, the largest developer of social games, with 700 employees and US$200 million in revenues in 2009.

Now Google wants to marshall this pool of acquired brain power, internal human capital, ideas and resources to build a destination for social games and applications called Google Me.

Of course, this is done in the hope that users will flock there and build another mammoth social network like Facebook. But Google is facing an uphill battle.

For starters, a Facebook, LinkedIn or Xing user moving to Google Me faces high switching costs: it will be time-consuming to transfer their network of friends and contacts, including wall posts and pictures.

Moreover, if a friend has not joined, you cannot connect with them on Google Me. The problem is, that being active on Facebook and Google Me takes more time than staying in touch through one system. Another example of the winner taking a disproportionate market share, making it nearly impossible for others to get enough traction to survive… remember Bebo?

Google has tried social networking with Orkut (very popular only in Brasil), but Google Me will have to do a lot better than that if they have any hope of making a dent in Facebook’s success.

    Wednesday

This week I came across another study about German web users. Unfortunately, the online-produced report does not clarify the methodology used to collect data. For instance, I wonder if the average person really knows whether they are on a weblog versus a webpage (e.g., Economist.com), when both offer commenting and sharing their content on Twitter and Facebook. Nor does the study distinguish between work-related use of the Internet versus private.

And while maybe only 8 percent produce content for a blog (it is unclear whether a blog comment counts), and even fewer produce a video, these numbers have been growing. In fact, considering that probably less than 1 percent of a blog’s visitors to a particular post write a comment or share it with their Twitter followers, 8 percent seems a pretty high number indeed. (By the way, how about leaving a comment below and joining this exclusive club?)

If you read German, have a look yourself
=> ARD/ZDF-Onlinestudie 2010

I also wonder if the average user realizes that they are producing content every time they upload a picture, share it with some friends via an online service, post or comment on a friend’s Facebook wall (e.g., leave a thumbs up – I like this), etc.

Finally, with a response rate of about 70 percent, I am curious about possible response bias. For instance, I refuse to answer such online surveys because I feel my time is better spent doing something else. Did certain groups (e.g., professionals, younger individuals, high income earners and geeks) maybe not participate and are disproportionately under-represented in the findings?

On another note, Facebook announced its geo-locate service, which can be suppressed for now, but cannot be cancelled once activated, something privacy advocates and commissioners want to change.

    Friday

Image - advertising for Louis Vuitton - Three exceptional journeys. One historic game. Café Maravillas, Madrid. Follow Pelé, Zidane and Maradona on Louisvuittonjourneys.comLouis Vuitton followed the tradition of luxury brands associating themselves with famous people by cultivating a relationship with famous soccer players Maradona, Pelé and Zidane.

Gucci followed common practice and emphasized heritage by featuring the artisans who craft their products, implying that tradition and history are somehow linked to their quality. A further step in this game is illustrated by the autumn/winter campaign of Tod’s, an Italian luxury accessories brand.

It features people such as Lord Mountbatten’s granddaughter India Hicks, her sons Felix and Armory Flint Wood, American heiresses Lauren Remington Platt and Ashley Wilcox Platt, English artist Hugo Guinness of the Guinness dynasty, and American movie producer James Johnson of the Johnson and Johnson family, naturally all wearing Tod’s shoes.

Photographer Elliott Erwitt uses London and the English countryside as his backdrop. This aids in portraying the elegance and flair of his subjects, both models and products, including handbags. Presumably, the ads give people a peek into a world they would not otherwise see.

In the age of financial crises and high unemployment, such timeless privilege imbues relatively discreet accessories with an atavistic appeal.

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    Sunday

Microdrones GmbH has confirmed that the first of its mini-drones has been delivered to Google, allowing the latter to spy on people from the skies. CEO Sven Juerss says, “Wir haben gute Chancen, mit Google dauerhaft ins Geschäft zu kommen.” (We have a good chance of building a long-term business relationship with Google.)

This technology can be used to provide an even better service for Google Earth, however, it can also be misused to invade people’s privacy, such as taking pictures of people having a backyard barbecue. This may well turn out to be a greater threat than Google’s Street View.

YouTube Preview Image

Microdrones GmbH’s official client list reads like a who’s who – ranging from the research to defense establishments.

Article source: ComMetrics weekly review: Google Me teams up with Louis Vuitton

What is your opinion? Please share, discuss and leave a comment below.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

  • http://My.ComMetrics.com Urs E. Gattiker

    @tdparisi83 nnIn September 2009 Facebook turned an cash-flow positive no longer haemorrhaging money. However, Facebook has not yet been able to generate revenue like Google and its paid-for search model.nnSo I agree with you, if Google Me just has a 100m to start with after a few months, it will become a really serious comptitor to Facebook. Combined with Gmail, YouTube and Orkut (also a Google property that is popular in Brasil) it will make things that much better for users.nnYou stated that ads are served only to those logged in on Facebook while on Google I get it whenever I do a search and look at the results.nI have probably clicked on 1 ad shown on my Facebook page and pretty much ignored the rest. nnTim, thanks for sharing look forward to your next comment.

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  • http://www.facebook.com/IamChrisLang Chris Lang

    My Buzz following is almost completely new. I don’t use social networks to follow my friends, I use them to find new ones. In two years we have built a social following of 60,000. Each network is different, each one has it’s own likes and dislikes and different people are found on each network.nnBut the fact that peeps can follow me with out me having to friend them back to make comments on my posts, makes Buzz more like a blog or a forum.nnLastly I would rather have ONE new Buzz follower than 200 on Facebook or Twitter. Buzz creates real and personal relationships.

  • http://My.ComMetrics.com Urs E. Gattiker

    @iamchrislang nnYou state: “I would rather have 1 new BUZZ follower than 200 on Facebook or Twitter.” This is a very interesting statement indeed. I am not sure how you can conclude this, based on the interactions you get from your Google Buzz users compared to Twitter ones?nnYou also state that “We have build a social following of 60,000.” which I find amazing. Can you have a relationships with those people or at least manage to increase engagement with your clients?nnI have barely got 5 people that follow me on Google Buzz and whilst I post like I do on Twitter, I rarely if ever get a response on Google Buzz. Maybe I still do not have the hang of it as you seem to have for sure. Congrats.nnPS. I do have about 750 people follow me on Twitter, maybe 10-25% click on my links and a few re-tweet it as well (depending on what I tweet, of course) as happened with three tweets today.nnThanks so much for sharing.

  • http://blog.kunzler.me Chris

    How was Wave a “me-too” product? Also there have been some nice recent improvements to Orkut. nnA new popular Social Networking site is inevitable as the fastest growing demographic on facebook is 50+, so young folks will want something else.

  • http://My.ComMetrics.com Urs E. Gattiker

    @kunzler nnThanks for your question regarding why Google Wave was a “me-too” product. I try to explain below.nnThe difficulty was that while its technical prowess was unquestionable, its usefulness was made difficult for users to see because:nn- use cases are not clear and hard to find, and and n- end-user support limited if not existent for all practical purposes.nnSome have called Google Wave a u201c… product, platform and protocol for distributed, real time, app-augmented collaboration.u201d nnAlso, some of Google Wave’s features such as live-typing and the chatting-in-document are being offered in Google Docs as well. Hence, the service duplicated some features that are available elsewhere already. nnI am glad to hear that it made some improvements on Orkut. Maybe you care to share which ones you liked here? I would love to know from you about this. nnWhen you say the fastest growing group on Facebook is 50+ this might apply for the US. However, maybe not for other markets around the globe. nIn fact, American 50+ Facebook users may just getting to the party a bit late. Nevertheless, I am waiting for Google Me and hope it will give Facebook a run for the money.nnChris, thanks for sharing and I look forward to your reply and next comment maybe on another post on this blog. Merci.

    • http://goo.gl/4CZA Chris

      Thanks for explaining. I have to disagree though, because to me a “me-too product” would be something of a copycat product and Wave may not have been perfect but it was unique even if they had some of the same features in other services. nnThe Orkut tabs, and overall look are a couple huge improvements.nnFacebook demographics:n” (18- to 24-yearolds), which the site originally aimed to target, now only account for less than 25 percent of total users. The fastest-growing demographic group is women age of 55 and older, up 175 percent since September 2008.”nhttp://www.sfnblog.com/industry_trends/2010/04/sfn_report_women_55_and_older_fastest-gr.php

  • http://blog.kunzler.me Chris

    I just looked up your Buzz profile and I can tell you right away the reason people aren’t following you is because all your posts have been fed in from Twitter. Most people on Buzz won’t follow those with large “twitter dumps”. BTW, the reason I’m reading this blog of yours is someone posted a link to it from Buzz. If you care to grow that network, I suggest mixing up where your Buzz posts originate, and engage with other Buzzers. Come see for yourself what an active Buzz looks like.nhttp://www.google.com/buzz/107656088609554509650/8iAFAW1rMFB/Facebook-Proaganda-Gone-Wild-Right-from-the

  • http://My.ComMetrics.com Urs E. Gattiker

    Chris nnI had a look at my Google Buzz profile here:nn===> http://www.google.com/profiles/Urs.Gattiker#buzznnand compared the above feed with your link.nnBoy, there is definitely room for improvement. For starters, I made sure that my tweets using ping.fm no longer go also to Google Buzz. I have decided to post different stuff on there.nnThanks so much for following me on Google Buzz I will try to warrant your trust by providing good buzz.nnPS. what a great place the Internet can be as long as honest folks like yourself give one honest feedback that is the launchpad for starting improvements. Thank you so much.

  • http://My.ComMetrics.com Urs E. Gattiker

    Thanks Chris

    Interesting info about Orkut. Okay seems we disagree as far as Google Wave and me-too is concerned…. but your arguments are nudging me over toward innovative product … thanks.

    FACEBOOK DEMOGRAPHICS
    Using 2008 statistics, it looks as if just 25% of Facebook users are in the age bracket of 18-24 – a six-year age bracket.
    If we take this 12 x we come up to about 72 years of age.
    Seems to me if looking from about 6 years up to including 72 Facebook still has a disproportionate percentage of very young users (probably another 15% are between 12 to 18 years of age).

    Of course there is plenty of room for getting more 55 year and older folks to make use of Facebook.

    ==> Facebook users numbers – see under heading Sunday

    I see no problem there. More often than not, those older users are nudged into using Facebook because grand-children are already on it… asking grand-pa and grand-ma to join… who could resist :-)

    But whilst some people see Facebook as a great tool for interacting with friends and family, I wonder what it does for those entrepreneurs selling to businesses and not consumers. I have yet to get in contact with people on FAcebook that I end up eventually doing business with. Quite different with Xing (limited with LinkedIn) but also limited with Twitter.

    What about Google Buzz, is it good for business — maybe – what is your opinion and why does it maybe work for you.

    Thanks for sharing.

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