ComMetrics weekly review: Taliban to IBM via Microsoft

by Urs E. Gattiker on 2009/12/20 · 19 comments 12,511 views

in a analytics tools,social media diary

Image - tweet by ComMetrics - 2010 challenge #SMM is the new ligament of marketing - mixing disparate tactics + plant forms into unified messaging #metricsEvery week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. This weekly compilation provides you with our top tweets for the previous seven days.

Our top stories include why A/B tests fail (go figure) and a Twitter tool that allows you to tweet while giving a PowerPoint presentation, why crowdsourcing may not bring us another BlackBerry, but can help further improve a product, more about how social media (SM) can affect a company’s bottom-line, why you should join us on Facebook – AGAIN, and  how the Taliban use inexpensive software to view video feeds from US drones, an invitation to the Social Media Monitoring group on Xing (if you want to know what Europeans are up to regarding web or social media analytics, you’d better join). Plus, check out some free Twitter tools, and more to better manage your brand on social networks.

In case you missed the last three weeks’ best links:

ComMetrics weekly review: ROI to porn via Facebook for week 48.
ComMetrics weekly review: HotWired to Ford via ROI for week 49.
ComMetrics weekly review: iPhone to EFF via World Bank for week 50.

Don’t miss the upcoming week! Sign up with your email right now to get it first:

If you are a #Xing (Europe’s LinkedIn) member: Recently, we launched the Social Media Monitoring group. Your personal invitation is here (insights, heated discussions, latest measurement trends – if you must know then you have to join.)

Also, if you are on Facebook, please join:

FREE tools, code for Twitter, blogs and Facebook: Tips and tricks
Faster applications: Google introduces Speed Tracer for developers – extension for Google Chrome via @latenitecoder

OLD #webanalytics = data from tool installed on ‘own’ server BUT #SMM (social media marketing) #metrics moving toward measuring distribution and #impact of content.

Find out who tweeted your story – and learn how to interpret it all. Thanks @webmetricsguru #metrics #SMM

SAP Twitter tool – embed tweets into your next presentation – watch the video – it’s easy! #SMM #metrics #pr

White papers – trendwatch
RT @Whitepapers IBM research: How firms use #webanalytics and optimization to “break away” from the pack #metrics #SMM

RT @WhitePapers #Research: How diverse is a US #Facebook user group? Survey says… #webanalytics #metrics #minorities

RT @whitepapers If you can spare the time: Seth Godin edited an 82-page eBook with page-long contributions from each author – over-hyped but easy read when commuting to work – not earth-shattering. #webanalytics #SMM #metrics

Image - tweet by ComMetrics - 2 #trendwatch: New Oxford American Dictionary - 2009 word the year = #unfriend - #Facebook #metrics

1. #trendwatch: Twitter 2009 Word of the Year – tracking words/phrases – do we trust findings? #metrics
2. #trendwatch: New Oxford American Dictionary – 2009 word the year = #unfriend – #Facebook #metrics
3. #trendwatch: “unfriend” has an ancient past long before #Facebook… Thomas Fuller wrote about it in 1659! #SMM #metrics

Benchmark Social Media – best practice
MUST READ:
What Google’s real-time search means for brands. Blog post by @pamdyer #metrics #SMM #pr

A/B testing works best for projects with an all-important KPI but fails with more complex situations. #analytics #metrics #SMM

RE @MyComMetrics: What can I say, @CatsEyeWriter your comment on the latest post to my blog made my day…

#webanalytics > more than 40 percent of EU users give up after looking at the first 10 search results => 70 percent give up checking after first 20 search results – better make sure your company is part of the first 10! via @Yago1 #metrics

MUST READ @MktgROIorDIE: How To Test Landing Pages: What the doctor ordered #metrics #SMM #abtests

#things2read – Why A/B testing fails

Must read => The reality of social media – also great comments #ROI #metrics #SMM #webanalytics

B2B – Luxury labels
Social media: Be brave enough for a 1:1 relationship with your clients, BUT check your #strategy #metrics #KPI

#collaborate: I agree, the line between primary and derivative innovation is not always clear.

Image - Innovation Cube by ComMetrics - invention of plastic was a primary innovation while its use led to derivative innovationsPrimary research is what leads to primary innovation and is based on work that evolves from the testing of theoretical relationships. Hence, the invention of plastic was a primary innovation, while its use in cars or households led to derivative innovations.

Primary innovations will eventually ‘trickle down’ to reach applied research, which is responsible for the creation of derivative innovations – everything from plastic mop handles to microcomputers and iPhone cover options.

I tried to visualize this in my 1990 book, Technology Management in Organizations with the cube on the right, but I am still struggling with the concept myself => read more comments about crowdsourcing and innovation.

RT @michaelnotte Really cool visualization of #browser #marketshare over time – check this out! #metrics

Social Media – information security, privacy
RT @InfoSec 1. Take $26… 2. Get software… 3. Hack US drones… 4. Intercept live video feeds. Pentagon confirms… oops! #security

Cases – failures – how NOT to do it – Social Media 101
MUST VIEW: Toyota got forced to pull this stupid TV ad – sexist innuendos backfire! #SMM via @GaryPHayes

#MeToo product: #Google URL shortener works with its applications + toolbar only – needed? #metrics #SMM

What did we miss this week? Please add your tweet about what we missed in a comment below. Thank you.
Interested? You should follow us on Twitter.

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  • AnitaRoessel

    Hey Urs

    I love these weekly wrap-ups. They are helpful and save me plenty of time.

  • http://deborahdrake.com/Blog Deborah Drake – Catalyst

    Would it be conceivable to revive occasionally the weekly wrap ups? Or is that a crazy request. I agree with Anita!

    • http://My.ComMetrics.com Urs E. Gattiker

      Dear Deborah and Anita

      First, thanks for the comment about the weekly social media wrap-ups. I agree I found them helpful as well for myself and to find my greatest links easily months later… thanks to these wrap-ups.

      Unfortunately, it is a question of value for money or put differently, is the time spent for preparing these weekly wrap-ups worth the value received (e.g., more readers, potential clients, social contacts, etc.).

      As my stopping of writing these might suggest, I thought it was not necessarily worth it. But maybe I have to re-visit this issue.

      One thing I will try to do is possibly re-focus and make it also more interesting.

      So if we were to release an update this coming Sunday (May 9, 2010), very early GMT time, I would appreciate if you have a look and let me know what you think of our new version please.

      Anita and Deborah thanks for your feedback and watch out for this coming Sunday's ComMetrics weekly review – what happened in social media

      • http://deborahdrake.com/Blog Deborah Drake – Catalyst

        It is right to give the people what they want, especially when it is asked for. Bravo Urs..I'm reading…and you know I appreciate your posts…and am catching up on my reading.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

  • http://My.ComMetrics.com Urs E. Gattiker

    Dear Deborah

    Hope you had time and caught up with your reading. In the meantime, we have published the first ComMetrics weekly review and I hope readers will appreciate the fact that I brought it back :-)

    So here it is:

    ====> ComMetrics weekly review: Highs, lows and oddities in social media

    Please let me know what you think.

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