Strategy and new media experts cannot seriously answer management’s question of whether ’social media works’ without first asking themselves some more fundamental questions about what the company should be doing with social media and what it should leave alone.
Pepsi, Coca-Cola and Dell have deep pockets when it comes to social media marketing. Hence, this makes it difficult for smaller companies to copy their strategies (Social media: What is so special). [click to continue…]
If you are blogging for business, and not about your cat, baby, fashion addiction, or celebrity-crush, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, even in the business blogging world, there are a wide variety of potential measures to gauge your momentum. It is imperative that you select the most relevant ones that match with your blog’s purpose and intent. [click to continue…]
Engaging comments: Where is the beef?
by Urs E. Gattiker on 2010/02/03 · Comments 1,814 views
Commenting on other blogs has been, and continues to be an integral part of blogging. However, the challenge is to get blog comments that add depth and insight to the original post. Better engagement is also fostered if the blogger manages to provide thoughtful replies to commentators. That’s all great in theory, but how to put it into practice?
This blog post discusses five steps to writing a high-quality comment and three ways to elicit game-changing comments, outlining some of the obstacles to getting there and why low-level brickbats need not apply. [click to continue…]